Mobile Marketing Statistics

BY 2012, AN ESTIMATED 10 TRILLION TEXT MESSAGES WILL BE SENT AND DELIVERED GLOBALLY. THOSE SURE ARE SOME BUSY THUMBS.

The future of mobile marketing is bright. Very bright.

• 250+ million Americans carry mobile phones—over 80% of the nation's population

Source: CTIA Wireless Association

• Cell phones subscriptions will top 5 billion globally before 2011

Source: International Telecommunication Union

• The global mobile advertising market will be valued at over $16 billion by 2011

Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code

• Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life

Source: CTIA survey, Teenagers: A Generation Unplugged