77we Mobile Marketing With Text Messaging

The prospect of launching your first Mobile Marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps you’ve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It may have discussed Mobile Marketing campaigns that promised paradigm shift results. The only problem with that kind of white paper is that the campaigns it spoke of were dauntingly complex, and they seemed to rely on technology that has yet to truly arrive. Moreover, they were expensive.