Express drives sales for fall line via QR codes...
By Lauren JohnsonSeptember 1, 2011
Retailer Express is using mobile QR codes to drive traffic to its locations, as well as promote the company’s new fall line.
Express is a contemporary clothing retailer and has always been at the forefront of innovation, especially for their products.
The mobile QR codes are placed in the company’s print catalog and adds interactivity to the shopper's experience.
Scan to shop
The mobile QR codes are featured on the last page of the company’s catalog.
Once users scan the QR code, they are taken to a mobile-optimized landing page where they can either shop the current collection or download the Express application for iPhone, Android and BlackBerry devices.
Via the mobile site or applications, consumers can buy looks from the line by browsing by category or key word.
Consumers can shop Express’ products on a mobile site.
Additionally, shoppers can track their orders and find nearest locations to via the products in-store.
It’s about giving consumers options because Express is ultimately connecting with consumers via their cellphones.
Virtual guides
This is not the first time Express has tapped into the mobile space.
Last year, the company rolled out its app, which ties social, location, commerce, promotions and video. (
By using mobile QR codes, Express is leveraging its content from its catalogue.
Putting mobile QR codes on catalogs is really important because it gives a new dimension, especially with new product launches.
Consumers might have questions about certain products – how it can be worn or how it fits.
Now they can get the answer.
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