December 1, 2010
Washington Business Journal - by Jeff Clabaugh
More and more advertisers will try to reach customers via their smart phones in coming years, with mobile advertising revenue forecast to rise sixfold by 2014.
Chantilly-based media consulting firm BIA/Kelsey predicts U.S. mobile advertising revenue will climb from $491 million in 2009, to $2.9 billion by 2014. The increase includes both text ads and display advertising.
The biggest gains may come from localized advertising markets, as smaller companies tap an inexpensive way to reach potential customers. The company forecasts U.S. mobile local ad revenues will reach $2.03 billion by 2014.
"We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small- and medium-sized businesses," said BIA/Kelsey program director Michael Boland.
The company's forecast expects to see local mobile advertising to nearly double annually between now and 2014.
Washington Business Journal - by Jeff Clabaugh
More and more advertisers will try to reach customers via their smart phones in coming years, with mobile advertising revenue forecast to rise sixfold by 2014.
Chantilly-based media consulting firm BIA/Kelsey predicts U.S. mobile advertising revenue will climb from $491 million in 2009, to $2.9 billion by 2014. The increase includes both text ads and display advertising.
The biggest gains may come from localized advertising markets, as smaller companies tap an inexpensive way to reach potential customers. The company forecasts U.S. mobile local ad revenues will reach $2.03 billion by 2014.
"We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small- and medium-sized businesses," said BIA/Kelsey program director Michael Boland.
The company's forecast expects to see local mobile advertising to nearly double annually between now and 2014.
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