QR Codes
Ok, so QR codes really aren’t new. Businesses have been generating QR codes for marketing purposes for several years now. But I have a confession to make — I simply do not understand the success of QR codes.
The technology itself is rather trivial and has been around for more than a decade, even though QR codes penetrated the mainstream market pretty recently. For example, on a recent shopping trip, I noticed the use of QR codes to collect additional information about products around the store. Considering I am admittedly secluded within the tech industry, I was anxious to know just how successful a somewhat “nerdy” marketing gimmick could be on the average, everyday consumer. So, I quickly asked a nearby sales clerk, “How many shoppers do you generally see scanning your QR codes each day?” Her response: “What is a QR code?”
Now, it’s obviously not fair to judge an entire strategy on a single participant, but this is where my own confusion lies. QR codes are everywhere. And yet, it’s as though consumers simply decided not to question them. Has this been your experience?
Regardless of how many scans a QR code will garner, it certainly appears that we will see an increasing use of them in 2011...
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