Wednesday, August 24, 2011

Do men or women opt-in to SMS?...

SMS – Who’s Really Opting In?...

The data from a recent research study show that men are significantly more likely to opt in to SMS campaigns than women — with 57% of male respondents indicating opt-in opposed to just 33% of female respondents.  Opt in by gender and by age group is shown on the Infographic below:



Mobile Marketing Infographic: SMS Whos Really Opting In?





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